Product · AI · Transformation
Building product
organisations
that actually scale.
I help founders and leadership teams build product organisations that scale - through strategy, AI adoption, and clear operating models.
About
Systems thinking.
Clear strategy.
Real outcomes.
Across my career I've led product, engineering, marketing, analytics, and people teams through very different phases — from hypergrowth and IPO preparation to a near-total revenue collapse during COVID and rebuilding from there.
Experiences like these reinforce a simple lesson: great companies are built on clear systems, not heroics. Whether through a focused workshop or longer advisory engagement, my goal is always the same — connect customer value, product decisions, and business outcomes through repeatable systems.
Services
Where I can help
Focused engagements — not sprawling retainers. Short, structured formats rather than open-ended consulting.
Workshops
Hands-on workshops for product teams, leadership groups, or cross-functional squads. Topics include product strategy, experimentation culture, OKR design, and practical AI adoption.
InteractiveStartup Mentoring
Structured mentoring for founders navigating product-market fit, product leadership challenges, or scaling teams. IPO preparation, hypergrowth, and crisis phases.
1:1AI Courses & Advisory
Practical AI literacy and adoption programmes for companies and educational institutions. Focusing on where AI meaningfully improves product development, operations, and decision-making.
PracticalLectures & Teaching
Guest lectures and teaching assignments for universities and business schools. All lectures are based on real company cases and practical examples.
AcademicAdvisory & Fractional Product Leadership
Strategic advisory or fractional product leadership for scale-ups that need experienced product guidance without hiring a full-time executive.
StrategicBackground
Experience that shapes
how I work
Built for scale
Executive product leadership across travel, logistics, and education companies — often at the point where organisations need to move from fast growth to structured product systems.
Led through crisis
Experienced both the IPO journey of a tech company and the sudden collapse of an entire market during COVID-19. Both reinforce the same lesson: clarity and systems outlast short-term heroics.
From engineer to CPO
My career started in engineering before moving into product leadership and eventually executive roles. That path provides fluency across technology, product strategy, and organisational design.
Let's talk.
If you're a founder, team lead, academic institution, or anyone navigating the complexity of digital product, AI adoption, or organisational change - and you believe that good results start with treating people well - I'd love to hear what you're working on
contact@email.de